Monday, April 29, 2013

Final post for Class

Review for Class

I'm happy to say that I have learned a lot from this class, including how to actually use social media (something I've never really taken seriously in a professional sense) for business. How to accurately track data about these websites. What to do and what to say, how to go about it and what to do with it once you have it. I never knew this level of complexity went into social media campaigns but I plan to utilize all this in my personal career and in the near future with a camping I am running. My team will need to track all this data in order to know if we are ready to launch our kick starter campaign. By having a dialogue with the fans, we can adapt the game to suit their wants and desires. Also this will allow us to build a level of transparency so they know that their money is going to a good cause.

What I liked about the class is that we covered a lot of material that can be adapted to suit our individual needs. Even though we did spend some time on sites that I still consider useless like Google+, we were able to see that in certain contexts, they still can be useful. Even things like pintetrest which I never thought I would ever get into is actually quite addicting. I can now see why advertisers would want to take advantage of of websites of that nature.

What I did not like so much was the amount of time we spent on the individual sites. I know that it was a ton of material to get through but I felt like Facebook and Linkedin deserve a bit more time than Google+ and other things that may not be as popular. This is of course a minor gripe that plagues almost any class I've ever taken. Perhaps with a little schedule refinement, this problem can be eliminated.

Sunday, April 14, 2013

Blog Past #7 For Class: "Art and Copy"

First, let me say that I actually really enjoyed this documentary as advertisers are not among my favorite people on Earth. I've always considered ads a necessary evil that fuels are economy but this movie has opened my eyes a bit to the creative talent that runs through the industry. It's funny how so many of the people that work in the industry approach how to deal with clients and the ads themselves so differently All were geniuses at what they did however, and they did truly change the world in their way that we can still see to this day. How has our group taken some of the advice that was laid out in the documentary? Unfortunately, our group has been quite busy due to other things going and we have not been able to meet for any real length of time. Going forward however, I think we need to use the principle that as creative minds, we cannot let the client dictate the process despite the fact that they are the owners of the product, they must trust us to take the vision to the next level. Or why else would they need us in the first place? It's tough because you want to cater to the client as much as possible but you also know that they may not be making the correct decisions due to their limited knowledge about the market or technology. Then again they know the product the best so that also needs to be conveyed to build trust with the customers. Finding that balance is what the individuals in this documentary must have mastered to get to that level. I personally do not know comic books that well and what exactly a comic book fan is looking for in their store or how exactly to convey that. Working with the clients will be absolutely essential for the project to continue.