Blog Past #7 For Class: "Art and Copy"

First, let me say that I actually really enjoyed this documentary as advertisers are not among my favorite people on Earth. I've always considered ads a necessary evil that fuels are economy but this movie has opened my eyes a bit to the creative talent that runs through the industry. It's funny how so many of the people that work in the industry approach how to deal with clients and the ads themselves so differently All were geniuses at what they did however, and they did truly change the world in their way that we can still see to this day. How has our group taken some of the advice that was laid out in the documentary? Unfortunately, our group has been quite busy due to other things going and we have not been able to meet for any real length of time. Going forward however, I think we need to use the principle that as creative minds, we cannot let the client dictate the process despite the fact that they are the owners of the product, they must trust us to take the vision to the next level. Or why else would they need us in the first place? It's tough because you want to cater to the client as much as possible but you also know that they may not be making the correct decisions due to their limited knowledge about the market or technology. Then again they know the product the best so that also needs to be conveyed to build trust with the customers. Finding that balance is what the individuals in this documentary must have mastered to get to that level. I personally do not know comic books that well and what exactly a comic book fan is looking for in their store or how exactly to convey that. Working with the clients will be absolutely essential for the project to continue.